About Me

Focused on Product Design Strategy and Design Operations in human-centered environments. I’ve worked within global product teams in Banking, Healthcare, Cybersecurity and Retail for companies such as BBVA, Inditex, Roche, IKEA, MasterCard or Telefónica.

I believe that 'Design' is the way of creating value through a deep understanding of what should be done, and above all, what should NOT be done.

As a manager, my aim is to be an enabler: to create an atmosphere of belonging, transparency, and compassion that will foster productivity and collaboration. I stand out in:

· "Design the Design": Leading, growing and up-skilling design teams.
· "DesingOps": From strategy to execution, from Design Playbooks to Design Systems.
· "Design Quality": outcomes and outputs in product development.
· "Design Impact": Expand the Design knowledge and impact on the rest of the organization.

Experience:

Product DesignOps Manager

Roche Diabetes Care (Barcelona)

MAY 2020 - PRESENT

Product Design Lecturer

ELISAVA - University of Design and Engineering (Barcelona)

MAR 2021 - PRESENT

Product Design Trainer & Coach

The Hero Camp (Spain)

FEB 2022 - PRESENT

Product Design Lead

BBVA (Madrid)