If you can design one thing, you can design everything.

Massimo Vignelli

Focused on Product Design Strategy and Design Operations in human-centered environments. I’ve worked within global product teams in Banking, Healthcare, Cybersecurity and Retail for companies such as BBVA, Inditex, Roche, IKEA, MasterCard or Telefónica.
I believe that 'Design' is the way of creating value through a deep understanding of what should be done, and above all, what should NOT be done.
As a manager, my aim is to be an enabler: to create an atmosphere of belonging, transparency, and compassion that will foster productivity and collaboration. I stand out in:
· "Design the Design": Leading, growing and up-skilling design teams.
· "DesingOps": From strategy to execution, from Design Playbooks to Design Systems.
· "Design Quality": outcomes and outputs in product development.
· "Design Impact": Expand the Design knowledge and impact on the rest of the organization. 

Product DesignOps Manager

Product Design Lecturer

Product Design Trainer & Coach
Product Design Lead
JUN 2018 - MAY 2020

Global Ecommerce Design Lead
Inditex (A Coruña)
JUL 2016 - JUN 2017

Senior UX & Visual Design
SEP 2015 - JUL 2016

UX & Visual Design
JUL 2015 - SEP 2015

Creative & Art Director
DEC 2010 - DEC 2014

Creative & Art Director
NOV 2008 - JAN 2011

Sol de Plata Digital 2016
El Sol - Festival Iberoamericano de Publicidad

Best Website 2016
Inspirational Festival - Technology / UX

Best Audio Online 2016
Inspirational Festival - Audio Online

Site of the Day 
Awwwards April 2016

Oro Eficacia 2016
Premios Eficacia

Oro Epica 2016
Epica Awards - Experiental & Shopping Marketing

Ojo de Bronce 2016
El Ojo de Iberoamérica
Innovation Strategy
Design Strategy
Team Management
Design System Management
Lean & Agile Expert
Product Management
UX & Visual Design

Spanish & Gallego (Native)
English (Professional working proficiency)
Portuguese (Elementary proficiency)
Catalan (Elementary proficiency)
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