The essence of innovation is choosing what not to do, right?

I am focused on Innovation and Product Design Management in human-centered environments.

I've worked within creative teams for international companies B2C & B2B as BBVA, Inditex, Roche, IKEA, MasterCard, Iberdrola, Mutua Madrileña, Repsol, Santander, Telefónica, Microsoft, Amadeus IT Group, Opel, Campofrío FoodGroup, L'Oréal Luxury or Ron Barceló.
I believe that 'Design' is the method of solving complexity. Creating value through innovation, meticulousness, and simplicity but always centered on the main goal: to add value.
Global Design Manager
Global Design Lead
JUN 2018 - MAY 2020

Head of Innovation
JAN 2015 - JUL 2019
Senior Product Consultant
OCT 2017 - APR (2018)

Global Ecommerce Design Lead
Inditex (A Coruña)
JUL 2016 - JUN 2017
Senior UX & Visual Design
SEP 2015 - JUL 2016

UX & Visual Design
JUL 2015 - SEP 2015

Creative & Art Director
DEC 2010 - DEC 2014

Creative & Art Director
NOV 2008 - JAN 2011

Graphic Designer
PubliPichel (A Coruña)
FEB 2008 - JUN 2009

Sol de Plata Digital 2016
El Sol - Festival Iberoamericano de Publicidad

Best Website 2016
Inspirational Festival - Technology / UX

Best Audio Online 2016
Inspirational Festival - Audio Online

Site of the Day 
Awwwards April 2016

Oro Eficacia 2016
Premios Eficacia

Oro Epica 2016
Epica Awards - Experiental & Shopping Marketing

Ojo de Bronce 2016
El Ojo de Iberoamérica
Innovation Strategy
Design Strategy
Team Management
Design System Management
Lean & Agile Expert
Product Management
UX & Visual Design

Spanish & Gallego (Native)
English (Professional working proficiency)
Portuguese (Elementary proficiency)
Catalan (Elementary proficiency)
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