If you can design one thing, you can design everything.

Lella & Massimo Vignelli

I'm a hands-on designer with a focus on Product Management and Design Leadership. I have gained experience in various industries such as banking, healthcare, HR, cybersecurity, and retail.

I have led, grown, and upskilled high-potential Design teams in SaaS companies. My approach is grounded in human-centered design and a lean mindset. I have also managed the DesignOps in different enterprise environments, designing efficient frameworks, tools, communications, and cultures to boost the design team's productivity and impact.

In addition, I share my knowledge and passion for design as a teacher and lecturer at The Hero Camp and Elisava University.

Principal Designer (navify® Platform Teams)

Product Design Teacher

Product Design Lecturer
Product Design Manager (Platform Teams)
JAN 2023 - SEP 2023

Product Design Manager & DesignOps
Product Design Lead
JUN 2018 - MAY 2020

eCommerce Design Lead (Zara Home)
Inditex (A Coruña)
JUL 2016 - JUN 2017

Senior UX & Visual Design
SEP 2015 - JUL 2016

UX & Visual Design
JUL 2015 - SEP 2015

Creative & Art Director
DEC 2010 - DEC 2014

Creative & Art Director
NOV 2008 - JAN 2011

Sol de Plata Digital 2016
El Sol - Festival Iberoamericano de Publicidad

Best Website 2016
Inspirational Festival - Technology / UX

Best Audio Online 2016
Inspirational Festival - Audio Online

Site of the Day 
Awwwards April 2016

Oro Eficacia 2016
Premios Eficacia

Oro Epica 2016
Epica Awards - Experiental & Shopping Marketing

Ojo de Bronce 2016
El Ojo de Iberoamérica
Innovation Strategy
Design Strategy
Team Management
Design System Management
Lean & Agile Expert
Product Management
UX & Visual Design

Spanish & Gallego (Native)
English (Professional working proficiency)
Portuguese (Elementary proficiency)
Catalan (Elementary proficiency)
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