If you can design one thing, you can design everything.

Massimo Vignelli

I'm focused on Design Management and Design Operations in human-centered environments. I’ve worked on SaaS for Banking, Healthcare, Cybersecurity and Retail in companies such as BBVA, Inditex, Roche, Factorial HR, IKEA, MasterCard or Telefónica.

I stand out in:
Design the Design. Leading, growing and up-skilling high-potential design teams in agile frameworks.
DesingOps. From team strategy to processes, tools, ways of working and other team operations.
Design Quality. Raise the bar of the design quality (outcomes and outputs) and the user experience through products and services.
Design Impact. Improve design maturity and spread the understanding of the value of Design across the organization. 
Product Design Manager (Core)
JAN 2023 - SEP 2023

Design Manager & DesignOps
MAY 2020 - JAN 2023

Product Design Lecturer

Product Design Trainer
Product Design Lead
JUN 2018 - MAY 2020

ZaraHome Ecommerce Design Lead
Inditex (A Coruña)
JUL 2016 - JUN 2017

Senior UX & Visual Design
SEP 2015 - JUL 2016

UX & Visual Design
JUL 2015 - SEP 2015

Creative & Art Director
DEC 2010 - DEC 2014

Creative & Art Director
NOV 2008 - JAN 2011

Sol de Plata Digital 2016
El Sol - Festival Iberoamericano de Publicidad

Best Website 2016
Inspirational Festival - Technology / UX

Best Audio Online 2016
Inspirational Festival - Audio Online

Site of the Day 
Awwwards April 2016

Oro Eficacia 2016
Premios Eficacia

Oro Epica 2016
Epica Awards - Experiental & Shopping Marketing

Ojo de Bronce 2016
El Ojo de Iberoamérica
Innovation Strategy
Design Strategy
Team Management
Design System Management
Lean & Agile Expert
Product Management
UX & Visual Design

Spanish & Gallego (Native)
English (Professional working proficiency)
Portuguese (Elementary proficiency)
Catalan (Elementary proficiency)
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