If you can design one thing, you can design everything.

Massimo Vignelli

I am focused on Design Strategy and Product Design Management in human-centered environments.

I have worked within large Design teams in Banking, Healthcare, Technology or Retail companies such as BBVA, Zara (Inditex), Roche Diabetes, IKEA, MasterCard, Repsol, Telefónica, Microsoft, Amadeus IT Group or L'Oréal Luxury.
I believe that 'Design' is the way of solving complexity. Creating value through innovation, meticulousness, and simplicity.
Global Digital Design Manager

Digital Design Lecturer
MAR 2021 - PRESENT​​​​​​​
Global Design Lead
JUN 2018 - MAY 2020

Head of Design
JAN 2015 - JUL 2019
Senior Product Consultant
OCT 2017 - APR (2018)

Global Ecommerce Design Lead
Inditex (A Coruña)
JUL 2016 - JUN 2017

Senior UX & Visual Design
SEP 2015 - JUL 2016

UX & Visual Design
JUL 2015 - SEP 2015

Creative & Art Director
DEC 2010 - DEC 2014

Creative & Art Director
NOV 2008 - JAN 2011

Sol de Plata Digital 2016
El Sol - Festival Iberoamericano de Publicidad

Best Website 2016
Inspirational Festival - Technology / UX

Best Audio Online 2016
Inspirational Festival - Audio Online

Site of the Day 
Awwwards April 2016

Oro Eficacia 2016
Premios Eficacia

Oro Epica 2016
Epica Awards - Experiental & Shopping Marketing

Ojo de Bronce 2016
El Ojo de Iberoamérica
Innovation Strategy
Design Strategy
Team Management
Design System Management
Lean & Agile Expert
Product Management
UX & Visual Design

Spanish & Gallego (Native)
English (Professional working proficiency)
Portuguese (Elementary proficiency)
Catalan (Elementary proficiency)
Back to Top